The South African clothing industry, particularly in Cape Town, has faced
significant challenges over the years, contributing to its decline. Historically, the sector was a prominent player in the South African economy, but various factors led to its downfall.

With global competition the industry faced stiff competition from low-cost manufacturing countries, particularly in Asia, leading to the outsourcing of production to cheaper labour markets. The decline in local textile manufacturing further impacted the clothing industry. Many textile mills shut down due to an inability to compete with cheaper imports. Changing consumer preferences, particularly a shift towards fast fashion and global brands, reduced the demand for locally produced clothing. The downfall of the industry resulted in significant job losses, affecting many skilled workers and communities that were dependent on the sector.

 This is why we produce all of our garments, accessories and footwear locally with the exclusion of knitwear due to no manufacturers locally having the ability to produce quality knitwear. The decision to keep things local was made because we are able to keep a close eye on the conditions in which our factories are manufacturing. We also wish to assist in growing the local clothing industry back to what it was before. We had so many highly skilled workers, sadly many
of these skilled workers have been lost, but with the growing awareness of ethical production we believe the local clothing industry can be resurrected.

We are happy to support the local economy by keeping our production local. It’s part of our business philosophy to invest in the local market. We provide equal opportunities for employment and advancement regardless of race and gender.