CIRCULARITY
At Sitting Pretty, we design with longevity in mind. Our collections are timeless and many items can be worn throughout the year allowing you to have less items and do more with them.
We love this quote by Vivienne Westwood
“Buy less, Choose well, Make it last”.
We are committed to finding ways to reduce waste within our production line and we strive to have a circular design approach. A lot of thought goes into our designs and management of fabric waste. We computer grade all of our styles so we get the most out of the fabric we are using.
With the offcuts we make small bags for our shoes which can be reused for many things, we make hats, scrunchies, head scarves and face-masks with any remaining fabric. When we don’t finish a roll of fabric, we reuse the fabric when making new styles to assure we do not have any left over fabric which would later have to be resold or disposed of. This method of reusing fabric also allows us to play with more colourways per style. We focus on not over producing, reusing these deadstock fabrics allows us to do even smaller runs but assists in growing our offering.
Waste is one of the largest contributing factors to the negative impact of the fashion industry. Fabric flaws and sewing errors are inevitable, when this occurs we first attempt to mend or redesign these items, if that is not possible we sell these items at cost price to our customers who are willing to look past the flaw and mend it.
We have bi-annual studio sales where we sell these items and samples. This decreases our ‘waste’ significantly and brings joy to our customers. It’s a win-win-win- for us, the environment and our customer.
It’s important to us that your garment lasts as long as possible, with the right care it can. You can have a look at our care guide here.
In 2015 landfills received 10,5 million tons of textiles. The most responsible thing you can do as a consumer is keep your garments in play as long as possible.
Here are some tutorials of how to fix your garments. Keeping in mind that we do only use natural fibres which do wear out and eventually biodegrade, and within reason, we can help you with this and offer a repair service for any garment that may require a bit of TLC.
This service is available at our Cape Town store.